Argentium Leyens advanced as a solution for retailers looking to establish a point of difference in silver, the metal rises in the price: an opportunity to offer buyers more for their money and avoid confrontation with other retailers solely on price.
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Argentium is infused with germanium, which creates a whiter metal tarnish resistant. Germanium is mixed in the amalgam alloy is money and then applied to the surface of the jewelry.
Argentium International pushed its distinctive unicorn symbol of quality and Leyens said it was well received. He said: "We are a lifestyle brand and a unicorn flying has become an endorser for many customers around the world, underlines the confidence and quality."
Leyen told the audience that while some media, including professional jeweler, reported money was presented as the new gold, in his opinion "Argentium is the new money."
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